We’ve all been there.
The holiday seasons approach.
You start to make your “who to shop for” list and you see it.
The NO IDEA WHAT TO BUY section.
The people on your list that are the impossible to shop for.
The thing is, they’re not too difficult to please.
It’s just that you’ve been giving them gifts for decades….and they don’t need anything (this is what they tell you) and you’ve ran out of ideas.
This article lays out 3 rules to follow to buy the perfect gift……when you don’t know what to buy.
What To Give vs. What Not To Give
Before we talk about how to give the perfect gift I think it is worth mentioning the types of gifts to avoid.
Don’t give gag gifts.
We call these the “gifts that keep on giving”, because they’re only good for a one time laugh.
Save them for specific joke giving occasions, like white elephant parties or secret Santa opportunities.
Don’t give a Gift card.
This basically says “I don’t know what to get you, so I just did the bare minimum.”
So what are the three rules on gift giving to difficult to buy for people?
When shopping for hard to buy people you want to focus on:
1. A Gift Should Be Useful
When you give a gift to someone it has to be something that they will use over and over again.
You don’t want to give a gift that will sit in the corner forever. If it’s only good enough for a one time use there’s no real purpose there.
Avoid giving gifts that have the potential to be re-gifted.
Before you give someone a gift ask yourself, “If someone was giving this to me would I reuse it?” If the answer is yes, there’s a good chance it’s a useful gift. Just make sure that it meets their personal needs.
A great example is what I got for my wife.
Whenever we go out she forgets to charge her phone, and halfway through the day her phone dies.
This was a great opportunity for me to get something useful for her. A portable charging cord with a built in jump charge!
2. A Gift Should Be A Surprise
Nothing is more exciting than not knowing what someone buys for you.
It says that you put thought into buying for them and didn’t just ask for a wishlist.
One way to surprise people is to give them their gift a day before they should be receiving them. It says that you knew the day was coming and you were proactive about surprising them.
Another way to surprise people is with a recurring mystery gift.
Subscription services are great for that. You surprise them once with a year subscription, and then they get a recurring surprise for 12 months after that.
3. A Gift Should Be Of Good Quality
This is different from being functional.
Sure they may use it, but if it’s high quality it won’t break. Purchase something that they probably wouldn’t buy on their own because it is a little luxurious, but not overly expensive. It says “Hey I’m thinking about you and I want you to have the best quality.”
You want it to be something that will last.
When it comes down to it the most important thing to do is to pay attention to the needs of your loved ones.
This makes shopping for them abundantly easier.
Observe an interest, spot a need, find a product that fits into useful, surprising, and good quality.
Follow these guidelines gentleman, and you can’t go wrong.